Privacy Policy

1. Who We Are

Peak Performance is a web design, SEO, and conversion optimization service operated by Patrick Chojnacki, based in Ontario, Canada. We build and optimize websites for businesses.

2. Data We Collect

We collect only what's necessary to respond to your inquiry and improve website performance. We do not sell, rent, or trade your personal data.

a) Contact Form Submissions

When you submit the contact form, we collect:

• • Name (required)
• • Phone number (required)
• • Email address (required)
• • Business name (optional)
• • Current website URL (optional)
• • Project details (required)
• • Preferred contact method (optional)

This data is submitted through FormSubmit.co and delivered to us via email. We do not store form data in any database.

b) Analytics & Behavior Data

We use Microsoft Clarity to understand how visitors interact with our website. Clarity collects:

• • Pages visited, scroll depth, and click patterns
• • Session recordings (anonymized mouse movements and interactions)
• • Heatmap data showing aggregate click and scroll behavior
• • Device type, browser, screen resolution, and operating system
• • Referring URL and UTM parameters
• • Country-level location (not precise GPS or IP-based geolocation)

Clarity does not collect passwords, payment information, or form field content. Session recordings automatically mask sensitive input fields.

c) Data We Do NOT Collect

• ✓ We do not run Google Analytics or Facebook Pixel
• ✓ We do not collect payment or financial information
• ✓ We do not build advertising profiles or retarget visitors
• ✓ We do not sell or share data with advertisers
• ✓ We do not track users across other websites

3. Cookies & Tracking Technologies

This website uses a minimal number of cookies, exclusively from Microsoft Clarity for analytics purposes:

We do not set any first-party cookies. We do not use cookies for advertising, retargeting, or cross-site tracking.

4. Third-Party Services

We use a limited number of third-party services, each chosen for privacy and performance:

5. How We Use Your Data

• • Contact form data: To respond to your inquiry, discuss your project, and provide a growth plan
• • Analytics data: To improve website usability, performance, and conversion effectiveness
• • We never use your data for: Advertising, profiling, resale, or any purpose not listed here

6. Data Retention

• • Form submissions: Retained in email as long as needed to respond and complete business discussions. Deleted upon request.
• • Clarity analytics: Data retained by Microsoft for up to 13 months per their retention policy.
• • Cookies: See durations listed in Section 3 above.

7. Your Rights

Under Canadian privacy law (PIPEDA) and applicable international regulations, you have the right to:

• ✓ Access the personal data we hold about you
• ✓ Correct inaccurate or incomplete personal data
• ✓ Delete your personal data from our records
• ✓ Withdraw consent for data processing at any time
• ✓ Opt out of analytics by disabling cookies in your browser settings

To exercise any of these rights, contact us at [email protected] or call +1 416-317-0524. We will respond within 30 days.

8. Children's Privacy

This website is not directed at children under 16. We do not knowingly collect data from children. If you believe a child has submitted information through our form, contact us immediately and we will delete it.

9. Data Security

This website is served over HTTPS with TLS encryption. Form submissions are encrypted in transit. We enforce strict Content Security Policy headers, HSTS, and other security measures to protect your browsing experience. However, no method of electronic transmission is 100% secure.

10. Changes to This Policy

We may update this privacy policy to reflect changes in our services or legal requirements. Material changes will be noted with an updated "Last updated" date at the top. We encourage you to review this page periodically.

11. Contact Us

If you have questions about this privacy policy or how your data is handled: