Signals
Data-driven insights on
web performance
No fluff, no filler. Every post is a signal — drawn from real data, real projects, and patterns we see across the businesses we work with.
Redesign
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8 min read
Why Your Website Redesign Failed (And What Data Would Have Saved It)
Most redesigns start with "we need a fresh look." That's the wrong starting point. Here's the data-first framework that turns redesigns into measurable growth engines.
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AI & Search
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7 min read
How AI Search Engines Decide Which Businesses to Recommend
ChatGPT, Perplexity, and AI Overviews are changing how people find businesses. We break down what signals these systems actually use — and how to get on their radar.
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Analytics
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6 min read
The 5 Analytics Metrics That Actually Matter for Small Business Websites
Forget vanity metrics. Here are the five numbers that predict whether your website is growing your business — and one that tells you it's broken.
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