15+ years turning websites into growth engines.
I'm Patrick Chojnacki — the founder behind Peak Performance. I don't just build websites. I engineer systems that attract, convert, and continuously improve.
Most agencies build a site and move on. I build a system and stick around.
With over 15 years in web development, SEO, and digital strategy, I've seen every trend come and go. What hasn't changed is this: the businesses that win online are the ones that treat their website as a living, evolving asset — not a one-and-done project.
That's exactly what Peak Performance is built around. Every site I launch ships with analytics from day one. I track how real users interact with every element, identify friction points, and iterate relentlessly until the data proves we're winning.
I specialize in the full growth stack — high-converting web design, technical SEO, conversion rate optimization, structured A/B testing, behavior analytics, and AI discoverability. Not because I like buzzwords, but because these are the systems that actually move the needle for businesses.
I work with service businesses, e-commerce brands, SaaS companies, and local businesses — anyone serious about turning their website into their most productive business asset.
"Build it, measure it, improve it. Never stop."
Deep knowledge across the
entire growth stack.
Conversion-First Design
Every design decision is made to drive conversions. Beautiful sites that actually perform — not just look good in a portfolio.
Technical & On-Page SEO
Schema markup, crawl optimization, site architecture, content strategy — the full picture, not just keywords.
Conversion Optimization
Funnel analysis, friction removal, structured testing, and iterative improvement based on real user data.
Behavior Analytics
Heatmaps, session recordings, event tracking, scroll maps — I see exactly what users do and why they leave.
Multi-Version Testing
Running competing site versions simultaneously and letting real performance data pick the winner.
AI & LLM Optimization
Structuring sites so ChatGPT, Perplexity, and AI search engines understand, reference, and recommend your business.
Let's build something
that actually performs.
15+ years of experience. One goal: make your website your most productive business asset.